After launching its 2023 national brand positioning campaign heralding its suite of apps as the premier tool for social connectivity, Meta wanted to further hit messaging via its social channels by creating bespoke Instagram reels from the perspective of various featured players in the TVC. I was provided key art, footage, a brief and references and told to have fun with it:
"It's Jordan Clarkson's World"
AV spot
Original TVC graphics done by Mathematic. Final UI graphics and finishing were done by Hornet and 1st Avenue Machine, respectively.
Editorial (and collage animation) done by me.
Editorial (and collage animation) done by me.