For this campaign of human-led UGC AV work highlighting the organic growth potential of utilizing Facebook App for small-businesses and non-profits, I was brought on early in the rough cut process to help hone story editorial and animation. Over several months, the team and I meticulously crafted each subject's journeys to get them to leap off the screen and into viewers' hearts:
"Akosua's Miracle"
"Paperclip"
"Prancer"